A Shanghai desk, built to bridge the world and China.
Sinomark represents companies from outside China on the ground in Shanghai — daily operations, senior oversight, continuous reporting. Built for the real working distance between your market and ours.
A senior team, not a consulting bench.
Sinomark was built around a simple observation: companies based outside China don't struggle to find counterparts inside it. They struggle with the operating distance — time zones, language, cultural context, and the cost of maintaining a credible local presence.
Our team is based in Shanghai, at the center of China's commercial and manufacturing ecosystem, and operates daily on behalf of international clients — investors, founders, and brands. Every engagement includes senior oversight. Every client has a direct line to the founder.
Built for Western cadences and Chinese realities.
We run a calendar your team recognizes — standing weekly calls, written summaries, named owners, clear escalation paths. And we run a local presence your counterparts in China recognize — face-to-face meetings, direct language, long-term accountability.
Both sides working the same way, every week, is what makes a China desk actually function — instead of becoming another vendor to chase.
Beau Giannini
Beau brings a rare U.S.–China profile to Sinomark: a PhD in Technology Management from Tongji University, an MBA from UC Berkeley Haas, and a BA in Chinese Language and Literature from Dartmouth College. He has spent his career operating in the working distance between Silicon Valley and Shanghai.
Fluent in Mandarin and trained inside both systems, Beau carries the combination most cross-border advisors lack — real technical and business training, native-level language fluency, and long-term personal relationships in China built across two decades. Clients work with him directly, not with a layer of junior analysts.
At Sinomark, his role is deliberately hands-on. He sits in on every briefing call, reviews every weekly operating report, and is the senior contact on any escalation. The platform around him is small by design — because meaningful China representation is a judgment business, and judgment does not scale through hand-offs.
A China desk only works if the person running it is willing to tell you the truth about what's actually happening on the ground. Sinomark exists to make that the default — not the exception. — Beau Giannini, founder
What We Stand For
Four commitments that define every Sinomark engagement, regardless of offering.
Discretion
Our work is confidential by default. Client lists, deal specifics, and operational detail stay between us.
Senior Oversight
Every account has a senior operator and direct founder access. Not a rotation of associates.
Written Record
Decisions, commitments, and escalations documented in real time. No ambiguity about who promised what.
Represent the Client
If a counterparty isn't right, we say so. Representation means telling you the truth, not managing a deal.
Operating in China is a discipline.
If you're ready to treat it that way, we'd like to talk. Request a private briefing — no pitch deck, no obligation, just an operational conversation.